What is SEO? How Can It Help Your Online Visibility?

What is SEO? How Can It Help Your Online Visibility?

Do you know what SEO is? Does it have anything to do with OREOs? No, but man…how I love Oreos.

SEO stands for search engine optimization. Is SEO necessary for your website’s marketing campaign? Absolutely. Your website has to be visible on the search results page in order to get any real traffic in.

Having no SEO is like posting naked pics on your website, and with no one ever able to enjoy them. Your web page virtually becomes invisible and really, where’s the fun in that?

Search engine optimization (SEO) is an organic online marketing strategy.  When done properly, your online visibility increases on the search engine results page.

When was the last time you did a search for something online and looked beyond that first page of the search results?

You probably found what you were looking for at the top page, within the first several results, right?  If you’re like most online searchers, the tendency is to click on the top few results.  That’s exactly where you want your website to be.

Helping your website become SEO-friendly allows search engines to do their job. Their main tasks are to explore, read, and accurately index all your pages across the site.

Search engines need to easily crawl and understand your site’s content, so help them out. One way to make it easy for them to learn what it is you do, and from where you do it, is to optimize your website.

Do you want to be on that first page of search results whenever someone types in a relevant search query? By properly editing your web page’s element (optimizing), the likelihood that it shows up on the first page of the results increases.

A properly optimized website can improve your search rankings. So, the more organized you set up your website, the more relevant traffic search engines will drive to your site.  Direct traffic is great online and it means your website is linking to people that are searching for the exact products you offer, at precisely the right time.

How will people find your company’s website?

The majority of web traffic is determined by the Big 3 search engines, Google, Bing, and Yahoo!. But its the higher rankings in the first few results, that are what’s critical to your visibility.

While it’s the primary job of major search engines to crawl the web for content, and to deliver relevant (targeted) results to users, it’s your job to make sure your website is properly optimized.

Social media like Facebook and other types of traffic can generate visits to your website, yet it’s still search engines that people rely on every day to find whatever they want.

Examine the way most internet users use to find (query) products or services. This is why search queries, (the actual keywords users type into a search box), carry extraordinary value.

It would be helpful to come up wth a list of terms that are relevant to your page.  Try to figure out what combinations of those search terms (called long-tail keywords) someone might type into Google while they conduct a search for what you offer.

You can see why keyword research is a critical step in setting up your website to win.

Should You Spend Your Time Learning SEO Yourself?

Learning SEO for yourself can be complex, but most can get a handle on the basics of good practices. As the Internet landscape becomes increasingly competitive, it’s the companies who perform SEO that will have the advantage in viewers, over those who do not.

If you’d like to improve your website’s search traffic but are unfamiliar with optimizing, then we recommend learning the basics of SEO. Research and understand what the most effective practices of search engine optimization are.

You can find a lot of free information online to get a firm grasp of the core concepts. However, you might find the practices confusing and still need help in implementing them.  Depending on your time, your willingness to learn SEO and the complexity of your website, it might be best to hire a specialist to handle things for you.

Hiring an SEO specialist can conveniently help in making your website’s content available to these search engines.  You’ll be able to spend more time on your own business and let a specialist do their thing. If done right, you’ll see a boost in your rankings.  This means your page will be placed high up in the search results, where people will more readily find it.

Whether you decide to do it yourself or hire out, know that SEO is a necessary online marketing practice for your business. Good SEO can help rank you high in the search results, bringing your company thousands of online visitors.

Equally the same, bad SEO can bury you deep down in the search results.  Deep in the abyss of search rankings is where no one will find you — not at all where you want your company to be.

If you’re serious about driving search traffic to your website, get in touch with us today. Let’s work together!

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