People have very short attention spans. Did you know in LESS THAN A SECOND online viewers will form an opinion about your business just by looking at your website?! Yes it’s true. That’s why the design of your website is so important. It’s your chance to make a great impression, and your first is what really matters.
A study shows it takes about 50 milliseconds to determine whether people stay or leave your website. That’s actually faster than the time it takes for the human eye to blink!
What makes people form an opinion so quickly? Their swift decision is 94% based on your website’s design.
Think about how design plays an important role in all else…like buying a car. You stroll through an auto dealer’s lot and you’re glancing over different cars trying to find the right one. After passing several models, you find yourself drawn to one, the absolute one that visually stands out from the rest.
You come in closer, curiously taking your time to walk around the car and admire its overall design. This car has already made a great first impression. Running your fingers over the metal, you find the handle and open it. You lean inside and take a deep breath in to enjoy that new-car smell. You’re now sitting behind the wheel, excited with the hopes this car fits within your budget. YESsss…you say to yourself as you nod your head, you certainly approve. This is it.
Sure, there are other elements to consider before you decide to actually buy. But hopefully, you now understand that visual elements do indeed come first in almost everything. It IS what gets you noticed.
A website’s visual design is a major factor. Unlike car shopping, you have a very small window to impress viewers landing on your homepage. Research shows if they’re not impressed by what they see in a blink of an eye, they’re going to click that back button and move on to your competitor.
Now that you know your website’s design is so important to making a good first impression, how’s yours? Got a website that needs a makeover? Ask us if you need help here.