If you want to attract more nearby business, you’ve got to optimize your website for local SEO.
SEO is an important marketing aspect for any business operating online.The findability of a business website makes it easier for all of us searching for things physically near us. Any company wanting to attract more business from relevant local searches will want to optimize their website for Local SEO.
You may not realize it but its important that localizing be built into the actual web design and build process, not added later. Make it easier for the search engines to crawl and understand what you do, and from where you do it.
Optimize your business website with Local SEO and boost your rankings with the following 6 strategies:
1. Optimize your Business Homepage
Your homepage is your chance to give viewers details about your business website’s purpose. Does your homepage clearly state who you are, what you do and where you’re located? You want to indicate this information as well in your page title tag, header tag and meta description. Search engines use this information to help make sense of your page. On page optimization will help you attract more nearby business with local SEO
2. Work on all your Meta Data
Optimize your site with descriptive and efficient metadata. Your metadata is what appears on search engine result pages (SERP) when a website comes up for search queries.
Get your title tag and meta description right and you’ll see a measurable increase in your Local SEO rankings. Focus on the descriptiveness of where you are, include your location in your site’s layout. Describe your website’s pages and posts accurately. You want to be concise.
Below are several examples that illustrate this.
Ex. SEO titles:
Industry in City | Call to Action – Brand
Web Design & SEO in Anthem | Get a quote! Shift Media Web
Shift Media Web Solutions – Anthem | Building Websites that Rank High
Ex. Meta description:
“Shift Media Web Solutions is a full service web design & Facebook advertising agency. We focus on small to medium sized businesses in Anthem. Get a sneak peak of your new website today.”
Working on all your meta data is a surefire way to attract more nearby business with local SEO.
3. Create Separate Web Pages for Everything to optimize your website with local SEO
Your business may have multiple products, specialties, services or location. It may seem like a tedious process but everything needs to have their own page. You want to optimize each web page with the relevant set of keywords that cover each. This helps create a clear sitemap for search engines to crawl, helping your product or service pages rank for their specific offering. If you have multiple locations, you’ll want to make sure to create a page for each as well. Creating separate web pages is a great way to optimize your website for local SEO.
4. Add or Claim your Google My Business Listing
Having a presence on Google is essential for any business today. Google My Business is a free and easy-to-use tool for businesses to manage their online presence with a listing on Google. The information you provide about your business can appear in Google Search, Google Maps, and on Google+. Enter the name of your company, address and pin it on the map. If you get your GMB page setup properly, you can jump ahead of much of your competition immediately. This is a great way to attract more nearby business with local SEO
5. Update your NAP (Name, Address, Phone Number) Citations
Is the information on your Google My Business listing the same as every page of your website? Multiple locations must be accounted for with separate pages for each location and the appropriate NAP citation relevant to that page. Keeping your business information current and updated is an easy way to optimize your website for local SEO.
6. Add your Business to Local Directory Listings to optimize your website with local SEO
Along with citation building, adding your business to local directory listings is a great way to optimize your website for local SEO. You can do this individually yourself or opt for a paid service to do it for you. If you do it yourself make sure that you replicate each listing with the exact same info. The most important thing to remember here is always be consistent with your NAP information — Name, Address, and Phone Number.
Get cracking! These are only several of the ways you can optimize the pages of your website and attract more nearby business with local SEO. Make it easier for search engines to understand who you are, what you do, where you’re located and how relevant you may be to people who might be searching for your products or services.
We understand how beneficial user-friendly sites are to a business. That’s why we design and build websites with SEO in mind from the very beginning. Contact us here for your website needs.