Researching keywords to use for your website may seem like an overwhelming task, but it’s an important step of your web project. Your website doesn’t need a crazy amount of views, it does however, need the right kind of customer visits. In order to generate targeted traffic, you will need to determine the proper wording customers would use to find your business. Don’t worry, it’s not that hard to do. In fact, we’ll help you with several ways you can get started. Here are 3 tips for choosing keywords for your website:
1. Get into the mind of your customer’s.
Identify your target audience and start to think like a customer while creating your initial list of keywords. Really get into the mind of your customer and ask yourself, “What would I type in Google’s search box if I wanted to find one of my products or services?” Enlist the help of people you trust for their opinions, those who have a good understanding of what you do and offer. What keywords would your business peers, family or friends use to find you? The customer’s perspective is so important in this first step to choosing keywords for your website.
2. Scope out your competition.
List your 5 biggest competitors and spend enough time looking at each of their websites to see what keywords they’re targeting. You can see what keywords they’re using by looking at their meta tags. Scoping out which keywords your competitors are focusing on may reveal the keyword phrases you overlooked and should be using yourself.
3. Choose long tailed keywords.
Long tailed keywords consist of three or more words or phrases. While long tailed keyword phrases yield lower search volumes, they generally attract more relevant traffic. I’d look at 10k or less views per month and focus on using those keywords when talking about your product or service in your website’s content. You can really gain a better sense of what your customer’s needs are. Long tailed keywords are also lower in competition and are easier to rank well for.
*Choosing the right keywords for your website doesn’t have to be a chore. Look at focusing from your customer’s perspective as this will help you understand which keywords they’d use when searching online for your business. Then focus on using these keywords in your website’s pages and blog posts when writing content for your business.
If you need more tips for your website, read this post on 2 Things That Make Your Website Better here.