It’s happened to you before. You’re surfing the net, eventually land on a company’s website, but quickly lose interest by what you see. A quick scan through of the homepage confuses you, you can’t even find the information you’re looking for. You think, “Well, this website totally sucks… I’m out.” Not at all what you want visitors experiencing when landing on your company website, right?
If your website sucks, it’s no longer working for you. No one’s sticking around long enough to explore your web pages, much less reading through your content. As a result, you’re not really earning any customers, which means no money is flowing into your business. Yet, many websites are designed this way. Is your company website amazing or is it downright shameful? If you think your website sucks, here’s three reasons why and what to do about it.
1. None of your web pages are optimized so people just can’t find your company website.
If your website is designed and maintained without any keywords in mind, then you’re in trouble. Google bots aren’t reading your webpages properly and therefore aren’t adding you to their database. You’re just floating around in the black hole of the internet.
Research and establish your keyword phrases so that your company website show up on search lists when people are looking for your products or services. Then be sure to incorporate them into your content and the rest of your website’s pages.
2. You’re not solving your prospects’ problems.
If someone visits your website but doesn’t stick around long enough, you’ve got problems. Your website sucks because your content is probably not connecting with people. Visitors aren’t interested in reading what you have to say. If your web content doesn’t help people solve their problems, you’re not making any head way.
Engage your readers with material that they’ll either enjoy reading or find useful. If your company website has content that resonates with your prospects, then great. You’re leaving a great impression so prospects will like you. They’ll hang around your website long enough and eventually become your customers.
3. Poor navigation and unclear calls-to-action.
Ever land on a company website and think, “Ok, now what?” If so, chances are that website totally sucks. If you’re not leading your web visitor down a specific customer path, then it’s time to rethink things.
Determine what it is you’d like your customer to do and make it clear. If you want your visitor to join your email list, then create a link that leads them to input their information. If you want them to subscribe to your company blog or newsletter, then add a clear call to action at the end of your post. Instruct your user exactly what it is you want them to do.
Make it better.
You don’t want a website that sucks. Now that we’ve gone over what you can do about it, you have several productive next steps to improve. If you’re still having trouble or your website isn’t converting as you’d like, then read this on 7 Reasons Why Your Website Isn’t Converting.